Inca Waddell

Name: Inca Waddell
Country: South Africa
What she does: Entrepreneur/ Business woman
Impact: Preserving South Africa’s unique craft heritage and supporting women with product development
Nominated by: Bethan Cobley, One World Action

Giving up the role of Publishing Director at a major monthly magazine last year, Inca leftLondonto return to her nativeSouth Africa. Inca has established Madwa a craft project based inMadagascar,SwazilandandSouth Africa, selling beautiful products made by women artisans using sustainable materials. Madwa is preservingSouth Africa’s unique craft heritage, supporting women with product development and access to international markets. Madwa has already become a successful business, transforming the lives of their women suppliers – illustrating that with the right approach, trade can be both ethical and profitable.

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